The Travel Writer Dream with Lindy Alexander

SUMMARY KEYWORDS

travel, writing, lindy, trip, work, story, share, love, talk, writer, photos, podcast, feel, life, freelance writers, experience, incredible, glamorous, lovely, jennifer

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Speaker 1 0: Do you want to live a life of freedom and adventure? Are you wanting more than the daily grind? Me too. Welcome to the Emma Lovell show, a place where we talk about living a life you love now, I'm your host, Emma Lovell, and my number one value is freedom. I've spent the last 14 years running your business and travelling the world. And now I take my husband and toddler along for the adventure to it's possible and I know you can create a life doing what you truly love as well. This podcast will inspire, motivate and encourage you to go after your dreams to create a life you love and to live it now not wait for retirement or someday in the future. I'll be sharing episodes weekly about how I harmonise business travel and self care. I'll also bring on incredible guests to share their journeys, the winds, the challenges, and how they're creating a life they love. Let's jump in and get dreaming. This is a space for you to manifest a life you love.

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Speaker 2 1: I would like to acknowledge and recognise Aboriginal and Torres Strait Islander peoples as the first peoples of this place now known as Australia. I'm grateful for the continuing care of the land waterways and skies where I work live, listen, learn and play. From here on Eugen bear country and from wherever you are listening. I pay my respects to the elders past and present.

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Speaker 1 1: Welcome to the episode today. We've Lindy Alexander, an award winning freelance travel and food writer who also runs online courses for aspiring freelance writers and established freelancers who want to hit 100k per year for their writing. I have been a big fan of Linda's emails and writing for a number of years and I've then had the pleasure of getting to know her and she is just the most generous, lovely and inspiring woman. I cannot wait to share this episode with you because for me Linda is living the dream but she will share honestly what it looks like to really be a travel rider. So a little bit more about Lindy there's almost nothing travel writer Lindy Alexander would not do for a story. She squeezed into a sparkly spandex tail for mermaid lessons in the Philippines, dancing an Indian wedding procession and spray painted a wall in Melbourne CBD. Lindy is articles regularly appear in major Australian and international publications like The Guardian delicious, good food, the telegraph, travel and luxury and more. And in 2017, Lindy started the Freelancers year, which is a popular blog about freelancing and in 2020 is when she launched her first online courses to help freelance writers earn and thrive. I can't wait to jump into this episode. I hope you are as inspired and excited as I am. Welcome Lindy Alexander.

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Speaker 2 3: Welcome to the podcast. Lindy Alexander. Thank you. I'm so thrilled to be here. You are were my most downloaded episode on my last podcast, my business podcasts. So a huge thank you to you because you were amazing and shared it in your email, which means a lot to us. I want to start with a thank you. Oh, I have no idea. That's lovely. Yeah, it was so great. And I just Yes, I just sat there sort of listening and fangirling and I was just saying to them, I've been excited all day to talk to you. This could be a three hour episode, but I'm very strict on the 30 minutes so I will keep it tight. I'm gonna you know, I said I wasn't gonna do this, but I'm gonna ask you in your words. Who are you? Just give us a little your your version of Lindy bio. Yes. So my name is Lindy Alexandra, and I am a freelance food and travel writer and I'm also a parent and I live in regional Victoria. And I'm a bit of a nerd. I love baking. I love reading. I love staying at home walking my dog. That's me in a nutshell. I love it. And I just I look at Lindsay's life and you're living my dream like the travel writing is my dream. And I just think for anyone who's in a writing space and my background is writing to see you doing it and to see like every time you put up a post or one of your little glossy magazines with your name, I just think ah like like you've made it. You've made it Lindy and you do it again. I'm like she's made it.

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Speaker 1 4: How do you feel about that? Like I think it's very glamorous like from the someone looking and reading magazine. It's very glamorous. Yeah, it it. I think that sense of getting a magazine either going into the news agent and you kind of want when you've got an article in there you want to pick it up and you want to go

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Speaker 2 5: The person at the desk.

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Speaker 2 5: But that never leaves you even though I've been writing for 11 years as a freelance writer, and I've been doing travel writing in 2017, that feeling of seeing an article your words published with beautiful photos like there is really nothing like that in terms of feeling validated as a writer, but also knowing that people are going to read your stories and your work. So that never leaves you that things I think is always quite thrilling. But I don't know that I in glamorous parts of it are very glamorous. And parts of it are not very glamorous at all. And I think last year, I did a lot of travel, I did a lot, a lot of travel because the world opened up again. And I did three international trips. And I did 16 domestic trips, which maybe doesn't sound like a lot, but I've got smallish kids and men really I was on the road every three weeks or so.

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Unknown Speaker 6: Gets relentless. And I think to something that happens a lot when you are doing travel writing and when you are being invited on trips when so you're not organising the trips yourself. But destination or public relations firm or organising it?

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Unknown Speaker 6: I mean, I flew internationally. Yeah, three times, like I said, and I think for each of those times, I got my itinerary I want to say the day before, maybe two days before I left. And so that level of flight stress, anxiety, anticipation of what do I have to pack what activities and you have a general idea of what you're going to be doing, but you don't always have the final final itinerary until 48 hours before you leave. And so I think that level of accumulated stress, it weighs on you a little bit. So that's like one little of the ways in which it is not glamorous. And I love it, you know, you know, we will always look at some something and we can glamorise it or romanticise it and there's a reality to it. And, and I just actually read, we were both at content by at Summit, and there was Jessica Margaret was there and I read her travel memoir. And she talks about some heavy themes. And she talks about being a journalist and some of the stuff that goes through and then freelancing for 10 cents a word in Asia and stuff like that. But I'm still looking at it. And I'm still hearing you say that, and I'm like, I don't want to do it. I want it to how can I turn the tables, I'm interested in what it is for you, what appeals to you about it.

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Unknown Speaker 7: I love it interviewed on my podcast.

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Unknown Speaker 7: I just think it's, I think it's the adventure. And I think it's the I think that the reward like you know that you still get to hit you do get that at the end. And the story, the fact that all of that or whatever crap, you went through whatever stress you went through, or whatever, there's a story at the end of it. And God, we have some good stories. And I just think it's I think it is an exciting life. And this is a level of anxiety and stress. And maybe it's I think it's a season of life, you know, or, and sometimes you might then have to take, you know, you'd like quite happy to take more of the content writing as opposed to the travel writing where there's Yes, it looks very glossy and glamorous. But there's a lot of work that goes into it. But I just think it's I just think it's sort of, I don't know, I still I still just think it's like fun. It's really fun. And it is the unknown. And the worry is that it's gonna happen. No, absolutely. There are still a lot of unknowns. And you're having experiences like I will often go on a trip and then I'll be back on a Friday afternoon, I'll be at the school gate picking up my kids and I'm like I've just been heli hiking.

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Unknown Speaker 8: In parallel life that happens where I'm in the mountains, and this happened a few months ago, I'm in the mountain in Canada, walking through this enormous valley with all these waterfalls cascading down and I'm like, whose life is this? And the helicopter lands and brings up lunch and we're sitting in the sun. And I just think how did I end up here like this is pretty incredible. And I feel very grateful and very lucky to be having these experiences. And you're right. And also, I'm meeting people on these trips that I just

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Unknown Speaker 9: hear those the way that you form fast relationships with people when you travel.

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Unknown Speaker 9: You have that as part of your job. It feels really special. It's a very special magic. Like some of someone said to me the other day, why did I buy my house in Harvey Bay? Because I met a guy on a cycle tour where I was the tour manager. He's a real estate agent in Harvey Bay. Now one of my very dear friends and I bought an investment property that I'm making a lot of money off that if I hadn't gone on that cycle tour

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Unknown Speaker 10: If I hadn't have said to him, I think I'm gonna buy an investment property. I'm looking at Tasmania, and he said, Why don't you look at Queensland, you know, and we could have just gone on that bus ride and done the tour and then said, See you later and never known each other again. But it has the depth of relationship and the depth of connection and happens very fast with travel. And I think because I don't know about you, but when the anchors are all removed, like all of your daily life stuff is removed. You could be anyone, you're just somebody on a helicopter, by a waterfall, you could be a billionaire, or you could be I don't know, you could be like, I don't know, working in the woods over there. And we don't know, you just you could you just like, Well, how did you get here and you have this completely blank slate and canvas that you get to tell the story from? Yes, absolutely. You're right. And there's a real curiosity, I think in being in having some of that your everyday life stripped away. And you can have conversations with people like on that Canadian trip, I was talking to an older guy, who does it about three times a year and has changed jobs used to teach music in Afghanistan, and then has changed jobs multiple times. And I don't think I would ever come across someone like him in my ordinary life. And so having that opportunity to get those stories, hear those stories be witnessed to those stories, but then also come home and be able to immortalise it in some way like I mean, yes, it's going into a newspaper Travel section, that will end up in most people's recycling. But I get to relive that with my word that is more than just a diary entry or a journal entry for myself. It's I get to choose my words and share that with people. And that feels really powerful. It is powerful. And it's what I love about the podcast, too. I think the podcasts or book magazines, I have magazines and I have travel magazines on my shelf that are goals like you know, and magazine that I've been published and you cry you cry like and it is it's sort of something you can hold and touch or, or read. Yes, revisiting is so lovely. But I have heard you talk about before and what you said as well. When you're on an itinerary and you're on this trip and it. It does sound very glamorous. And you're like I'm helicoptering and cocktail. And I'm this but you told this lovely little story at the content. But Summit, where you were like, I have to get into the accommodation because I've got to go and start doing this stuff. And so the thing that people really don't see is that when you're on that trip, as lovely and wonderful and amazing, that waterfall is you're thinking, how am I gonna write about this waterfall? Or which part of this story, which you know, because we don't you do a four day trip? Which part gets to go and like, how is that for you in terms of?

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Unknown Speaker 12: Yeah, I guess, way of that like looking at the angles? And then how do I actually yeah, I've had an amazing trip. How do I deliver this piece of work now? Yeah. And you're constantly thinking, is this a story? Do I need to talk to that person? Should I take some photos is that what am I going to write down? Will this work? Who will I pitch this to? So you are constantly thinking. And so I think, for me, I go into those trips. And I have usually I have at least one firm commission. So a commitment from an editor that they're interested in my story. And it depends where you are in the world sometimes. Like in the US, for example, it's much less common that you would have a commission lined up. So usually you would go on the trip. And then after the trip, you would pitch your story ideas in Australia, we tend to pitch before we go. But if for me to make it worthwhile, I try to get one story out for every two days that I'm away. That's my kind of rule of thumb that I work to.

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Unknown Speaker 13: And so I'm constantly thinking, Okay, how many ways could I spin, spin this trip? So for my Canada trip,

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Unknown Speaker 13: that was I was away for seven days. And so far, I've had four stories commissioned out of it. And it has, they have to be different enough stories where editors aren't going to feel like you're stepping on other publications, toes as well. And sometimes that just doesn't happen. You know, like, I did a trip to India, and I got two stories. And that was probably an eight day trip. So it doesn't always happen. But you are always on the lookout. And you're right. Like I mean, I did a trip a few weeks ago where I my plane was late, and I had to pick up a higher car and then the higher car queue was huge. And I was looking at my watch thinking. Okay, so it takes 20 minutes from here to my first appointment I've got now 25 minutes and and the margins of error are so small on those itineraries that you are, you feel like you've kind of constantly running and so often I'll be FaceTiming my partner and my kids and I'll be ironing and I'll be talking to them and trying to do because I've got to get out the door like it's not even though you might see the photo of the travel writer on their balcony with their cocktail. It's like they've done that photo and then they've run back inside to get

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Unknown Speaker 14: there. They weren't out there for very long no and

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Unknown Speaker 15: Another phone calls home are very quick. It's I have three minutes in between this appointment and this bit and or whoever's going to ask me to do something next. And then I'll keep going. It's yeah, that is taking me right back. But I think what's interesting as well as like that capturing photos and content, and I don't know about you, I know because those one of the commission trips and you're going on your own, but like, do you ever turn it off when you go on trips, because I know when you're talking then sometimes like that said, like helicopter trip might come back in three years time when you like, five helicopter trips you must take around the world. And so it's like, you can't pitch it now. But in five years, it comes back or someone's like, can you write a story about luxury tracking? Yes, that's a thing. It was like, oh, yeah, I've been on like five different tracks. So here's, here's five trick tricks I can include. And it was like, Oh, something I did six years ago is helping me now.

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Unknown Speaker 15: Before I went, I went to Budapest with a friend. And I'm like taking photos of food. And she's like, do I have to? Am I going to be annoyed? Or do I have to get over it? I was like, this is like, I could make money off this. So get over it, because and I was like, What is me taking a photo of my chicken affecting you like, and yeah, and I sold that store, I sold a store. And what is it though? tax deductible. Yeah. And I often will talk to freelancers who have gone somewhere like a family vacation, and they come back and they're like, I want a picture story. But they haven't taken notes, or they haven't taken photos. And it's really difficult in retrospect, to flesh out those details, especially a travel story that needs colour and movements and vibrancy to it. So it is hard to switch it off. We just got back from a family holiday to final Queensland. And I must admit, I did switch off for 10 days, I totally switched off, and I just loved and it was probably the first time in a long time that I haven't been thinking, Oh, Could I could I turn this into a story? It is really difficult. I think it's an occupational hazard. I mean, it's not a bad occupation. It's not a bad habit. I do think we actually where I'm going, like I went to Bali, and one is that lens on it. And second is I want to bring the boys back. So I'm almost like, I was by myself. So I'm going oh, where would we stay if it was the family staying here? Or what's a good accommodation for this? And then also, I didn't have my retreat lens. I'm like, Oh, that's a good retreat there. I've got all these lenses on. But what then I found was an update while I was there. And you know, again, it's like, what's my what I'm doing affecting you as I was messaging people back home, and they were like, No, you're on holiday, just you go and relax. And I was like, but this is me relaxing. I'm going for a walk. And looking at the local life. I'm getting ideas. And by the way, I'm messaging you while I'm lying by the pool, like don't to worry about me. But you know, like, when you do this for work, and this is what I want to talk about in the podcast. It's like people who don't have travel is not travel. It's a holiday. Right. So how do you do people ever comment to you about that? Or how do you sort of reconcile that whole work and travel thing? Yeah, I mean, I think people are the number of times that people tell me that I get paid to holiday, or I get paid to travel, which is not true. I get paid to write about the travels that I do. And you know, people are a bit nitpicky. But I do think there is a difference there because the work is in the writing.

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Unknown Speaker 18: But for me, I think it's an integral part. That sense of gonna say exploration, but that's probably not the right word to use. But that sense of discovering new things, meeting new people having new experiences, that freshness

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Unknown Speaker 18: is really impactful, I think, and I feel like I've probably always searched for that in some way in my life. And in the past, that's probably been through

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Unknown Speaker 18: shooing showing different careers or learning different skills. And I think travel is just another lens to experience newness and its directions you and it challenges you and you learn things about yourself. And that's irreplaceable. Like I'm not sure what other experiences you can have that give you that.

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Unknown Speaker 20: Yeah, and I want to share it with you get all the details via the show notes. But you can also head to my website, Emma lovell.au, forward slash, rest, hyphen, receive hyphen, India, I would love to see you there. And I'm happy to have a chat. If this is peeking your interest at all, please come along and experience the magic of rest and receive

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Unknown Speaker 20: when you do your travel writing to I think sometimes people think of travel and if you talk about travel, they only think of international trips and COVID. Obviously, change this for us to kind of look at our own backyard. But I know that recently you wrote a very enviable story about a beautiful spa down in the Mornington Peninsula, which Yes, you had to travel to. But it's for some people down the road. But that's still travel or a restaurant is could be travel. Yeah, I think anything where you are getting into something that's new or fresh for you chain, it's even just a change of scene. And I do think to this year, I did so much travel last year, in airports all the time, I've really focused this year on only doing trips that really feel fulfilling, fulfilling and sustainable for me. And so that has been a lot of domestic travel and Victorian travel. And yes, like the hot springs and the bath house. I love that kind of wellness aspect to it as well. And I think for me, like I often go to these places for work. But then I had a friend visiting from Colorado a few months ago, and I took her back to that bar in Sorrento because I just had the most magical experience. And I was like, You need to experience this, you would love it. And so I took her back, and I'm telling other friends about it. And there's a communal experience in that as well. Yeah, I'd love the perspectives that you bring in, I want to come back to something you said before about Iraq, these travel articles, and they go into the newspaper, and then they're just rubbish. But any sort of like, Oh, I've then got this documentation of it, but you've been writing for 11 years. But you also have this incredible blog, which is such a gift to writers where you shared, and I know you don't do it as much anymore, but you shared your income. And like, where did that take that? You know, because we're talking about and again, like I think sometimes they will do the whole art thing. And they're like, I can't do what I love and make money from it. Like I can't write the thing I want to do and make money. And then he you are sharing your income online. Like where did that come from? Yeah, so I went full time or decided to go full time in 2017. And I've had a few false starts where I thought I want to go full time as a freelance writer and I spoke to other freelance writers in Australia. And really, they told me their hard truths, which was you can't, it's very difficult to earn a living from freelance writing. And one said to me, who's a well known journalist, freelance journalist, and you'll be lucky to hit $60,000 a year. And so I felt really disheartened because I wondered whether I could support our family of four, just me and I could and my partner could stay at home and look after our kids. And then I was listening to Ed Gandy as podcast, and he interviewed Jennifer Gregory. So he's a business writer, and Jennifer Gregory is a content marketing writer in the States, and she was sharing about how she had lost all her clients, and how she had built up over the year to earn $100,000 In that year. And you know, sometimes you just need to see someone do something or, or hear someone say how they've done something, and then you think, I think that's possible for me. And so I thought I'm gonna try and I didn't tell anybody, but I was like, I wonder if I could hit 100,000? Not because I'm not really well, I'm not at all actually money motivated. But I just I quite like a challenge. And I quite thought if people were telling me, I can't do it, I wonder if I can. And so I thought, I'm going to try and stay accountable to this. I'm going to start this data blog. And each month, I'm going to say how many pictures I sent out how many pictures got accepted or rejected how many clients I'm writing for. And then this dad, I was like, I really want to share my income because Jennifer would share some time share her monthly income. And I found that so inspiring to know what was possible. But at the start the first few months, I was like, Oh, I set an income goal. And I hit it, but I didn't want to name the figures. And then I was like, You know what I'm saying to people, you can earn good money from writing. I think I need to quantify what that is because for some people earning good money might be $1,000 Other people might need $8,000 So I need to quantify what that is. And so I started sharing my income each month from writing my revenue. And it really struck a chord with people and I think people found that it's possible to earn good money from writing and a mixture for me a mixture of doing freelance feature writing through

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Unknown Speaker 25: We didn't travel the lovely stuff, as well as corporate writing. And I was still doing corporate writing that I loved. But I wanted to share that. And I felt really nervous, I must admit sharing it. And my partner was like, Oh, you're gonna get targeted or you're gonna get trolled.

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Unknown Speaker 25: And yeah, we did worry about that. But Touchwood it's, that has never happened. People have only been have said, how grateful they are that I did that. I'm incredibly grateful. And I just think it is so inspiring. And it was so I don't know how it felt for you. But

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Unknown Speaker 25: Jennifer posted her blog, and I was like, Oh, wow, she does what Lindy does, I was like, oh, okay, maybe, and then I remember

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Unknown Speaker 25: totally prepping her. So, you know, like more people doing this all power to you. And not just like throwing out six figures and seven figures and stuff like talking actual dollar to the dollar sent. It's really interesting. And, you know, it does ebb and flow and all that sort of stuff, but to see what's actually, as you said, to see someone doing what you want to be doing,

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Unknown Speaker 26: to know that it's possible. And then so yeah, how did it feel for you to to be on a panel at the content bite Summit? I was quite emotional, really. And she got it.

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Unknown Speaker 26: Because I, because hearing her and having that conversation, and I think too, because it was on Ed's podcast, and it was at the content bytes summit as well.

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Unknown Speaker 26: I just thought if I hadn't listened to that episode, and I recommend listen to what three or four times because I just was wanting to soak in all her wisdom. And she was so generous. And I love that. And I also love that she Jennifer just goes her own way. And you know, as a, someone who was presenting at the summit, I loved it, that she just was talking about her weaknesses, and not make your weaknesses or strengths. But she gave examples of how she hates to negotiate. So she will say to clients, I am a terrible negotiator, why don't you tell me your budget, because otherwise, you'll be able to whittle me down and you're going to haggle me down for a price. And then I'm going to agree to it. And I'm going to feel resentful. I mean, I'm paraphrasing what she did, it was very differently than this. But she was like, I don't think that will work for anyone else. But that is me. And I embody that. And I just own up to that weakness that I cannot bargain. And I do not like to talk about right. And I really appreciate that. Because sometimes there's only shown like productivity issues, to run your business. And she was just like, do it in the way that suits you. But know that the possibilities and the opportunities are so big for you. Like you don't have to play small as a writer. I love that you said that you felt emotionally it was such a special place. And Lindy and I will add and I'm geeking out I think like we were, it was a geek fest. And it was amazing, like people who love words, and I just felt so like my heart was so full. I've been to so many events this year in conferences, and then I've got something from all of them. But honestly, I can't it was packed full of goodness. And it brought together all these incredible people and the respect in the room. They respect for one another's craft the understanding of like, oh, yeah, you get me and you get the way I worked. And also, it wasn't like, it wasn't so like writing is this way. Like he just said, he doesn't have to be this way, like coming in and going. You could be a consultant or you could be pulling this way. And even though I've, I've gone off and I know that you know, you're doing you're running courses, and they've kind of stepped this mentoring coaching role. At the at the heart of it, the writing in the storytelling is always there. And it just was such a camaraderie. And I was wanting to say before like a you know, spoiler alert. Lindy, runs a course on this. So if you are thinking like if you're like, I think I want to do some writing, or maybe this could be me, or that's something that I want to dabble in. Lindy is a brilliant teacher, I have bought one of her courses, I plan to buy another one that I would have, you know, up my level of feature writing. But yeah, you know, you can actually learn

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Unknown Speaker 29: this and step into this world and come into the geekiness. With this, I want to say thank you to you about that. And when did you? When did you want to? Like when did that shift happen for you from the I'm doing the writing to the I'm gonna teach people? Yeah, so I, I mean, I was blogging, and then as I and then I hit 100,000 In my first 11 months, and then I think after that people were contacting me and saying, How are you doing this? Could you chat to me? And so then I started coaching other writers, and I was doing pitch reviews and pitch critiques for them, but I was also helping them with strategy about how to reach out to potential clients. And I think this is what happens with lots of

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Unknown Speaker 30: Course Creators is that you get to a point where you're coaching people and you are giving the same advice. And you're like, okay, there is a need for me to be able to condense this and put this into a course, where my time isn't limited, and I can reach more people. So in the middle of 2020, I launched right in thrive, and that is my course that helps establish freelance writers land high paying content clients, without burning out, and without hustling all the time. But then yeah, since then, I've got to travel writing, training. And I've got a course on writing features, because I do find that even if people are doing content writing or copywriting, a lot of them still have the desire to exercise those creative muscles and write feature articles or personal essays or opinion pieces. And there's something deeply satisfying about writing those kinds of articles. And it's lovely, like, it's so exciting for me to see, students in my courses, get the articles published in vogue, or Forbes, or whatever publication it is, it feels as if it feels just as thrilling to me to see their wins. Yeah, that's a lovely place to be. And, as, yeah, it's the place that I've got to have wanting to write as myself, because I've done the copywriting. And it's like, I want to write, I want to see my name at the top, I want to tell my stories, I want to use my voice. I want to call on my experiences, or share the stories of the people I'm meeting. It's not all about me, it's about what I'm seeing in the view that I have. And there is something really beautiful and powerful about getting to tell that from your perspective. And yeah, as you said, there's no greater thrill of seeing that. And

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