Rebranding: what it actually takes with Olivia Muir

# 129 - (EDITED) Olivia Murr

Mon, Apr 14, 2025 9:34AM • 39:42

00:00

Emma, do you want to live a life of freedom and adventure? Are you wanting more than the daily grind? Me too. Welcome to the Emma Lovell, show a place where we talk about living a life you love. Now I'm your host, Emma Lovell, and my number one value is freedom. I've spent the last 14 years running a business and traveling the world, and now I take my husband and toddler along for the adventure too. It's possible, and I know you can create a life doing what you truly love as well. This podcast will inspire, motivate and encourage you to go after your dreams, to create a life you love and to live it now, not wait for a time and or someday in the future, I'll be sharing episodes weekly about how I harmonize business travel and self care. I'll also bring on incredible guests to share their journeys, the wins, the challenges, and how they're creating a life they love. Let's jump in and get dreaming. This is a space for you to manifest a life you love.

01:03

I would like to acknowledge and recognize Aboriginal and Torres Strait Islander peoples as the first peoples of this place, now known as Australia. I am grateful for the continuing care of the land, waterways and skies where I work, live, listen, learn and play from here on, you can bear country and from wherever you are listening, I pay my respects to the elders past and present. I'm so excited today to introduce you to Olivia Muir, a brand strategist and consultant. Olivia actually was the one who joined the dots for me in bringing together my business and my travel life.

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She you know, it was so incredible to meet her and to then work with her and for someone to truly see you. And so I can't wait for you to hear more about the story of that. But Olivia is such a brilliant brand consultant and has worked with incredible people. So a little bit more about her as a brand and business strategist and former brand manager with two decades of experience across brand marketing, customer experience and design, she's now a consultant who works with founders and leaders who are ready to pivot, grow up or start a new chapter, helping them align their business, brand and marketing from the Inside Out. She's known for her practical, research driven approach, and she brings clarity to complex challenges. Outside of strategy, she's usually baking, cooking or exploring Brisbane best spots to eat, and I can recommend her recommendations, you will always have a delicious dinner with Olivia. So please enjoy this episode. Welcome Olivia Muir,

02:43

welcome to today's episode. I am beyond delighted to introduce you to Liv Muir, Hi, I am. I'm so happy to be here. I can't believe it, but this is your first podcast, which I feel very honored to be taking your virginity. Yeah, world, I know I was just saying how I've been kind of hibernating for the last like three years, but yeah, come on out. You're ready. You're ready and fabulous, and I'm honored. But in your words, who are you

03:18

without like, a title or anything fancy, I would say I'm a creator, innovator, someone that's deeply curious and loves to problem solve.

03:28

But about what I do, I'm an ex brand manager in the corporate world, and now I do consulting for anywhere from small to medium sized businesses that are really going through some transition or transformation in their business and need to pivot or reposition and rebrand.

03:47

I call you my brand strategist, and

03:50

I keep getting the wrong word instrumental, because one time I said incremental and

03:56

instrumental, yeah, in the journey, but not just the like my brand, the Emma Lovell brand and the fabulous new podcast, the look and feel that you get and vibe, but also the book you were honestly like.

04:13

What I say about Liv is that she helps join the dots, like she takes this funnel mess in my mind and puts it into a structure. And I, I'm not a diagrams person. I'm not a like, like a visual in that I can vision. I'm a visionary, but I can't. I'm not, I can't put it down onto paper. So I need to work with people who can then put it into that format. So I can tell ideas. I can dream big, I can see it, but I can't. Then do it, like, show show you it, and then you, like, drew me this, like organizational chart, or, like business structure, and you also drew me a Venn diagram, or created a Venn diagram for my for my pleasure, yeah, just like, it's my brain on paper. Like, yes, exactly what I thought. But I couldn't.

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Exploring it. And it was just it.

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I also said to you something that I was like, I get to be me.

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Emma Lovell is a business, and the business and the brand. And I was like, Oh, I get to be me, the person, because this lives here, like these things live in Emma Lovell, these things now live in rest and receive, yeah, I get to be me. And it was like, oh, because I have been so attached, and I have been the business for many, many years. And it was like, Oh my gosh, this, it's bigger than me. Yeah, lovely. And people can. And now we have a thing that you've worked on, and we will go back and tell a bit of the story, but we now have a thing that people can buy into. And I think that was something with the brand before was and even though it still says Emma Lovell, we now have the pleasure coach, or the pleasure lifestyle, that people can join that movement, whereas when it was lovely, which is lovely, but I'm lovely, you know? And it's like, you don't want people to just have a peak, like in that celebrity sense, like, I, yeah, it's, it's this, it's been a wild journey. So do you want to tell, like, yeah, how we met, and that initial, that initial, I don't know, synergistic meeting, yeah, it was, well, we, we met at a networking event in Brisbane, and it wasn't until, like, the end of the night when I actually met you and like, I love meeting new people, like, it's one of the things I love most about what I get to do. And I've only been in business for three and a half years, but I've honestly met so many amazing people in this time. And we're at this networking event, and it was end of the night, you were chatting to somebody else, I kind of joined the conversation, and I was like to myself, I'm like, this chick's really cool. I'm like, There's something that I get this vibe. I'm like, I feel like I could be friends with this person. And I don't know if it was we exchanged like numbers or Instagram or something like that, and started chatting. And I don't know where it was in that journey, but I remember asking if you wanted to be friends. I was like, this is, like, something from like, you know, primary school where you like to be friends. But I was, like, really intentional about making, like, genuine connections and relationships. And, you know, making friends when you're older is so much different when you're younger, and you really get to choose who's in your life. And I was like, I want to be friends with this person. I think this person brings so much kind of joy and really, like authenticity. I was like, I'm I'm vibing this, yeah. And then I was going down to the Gold Coast for a conference, and I thought, I'll just see if Emma wants to come. And we ended up meeting for dinner that night, and it was the first time we'd met since the networking event. And it might have been several months, maybe,

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but we just got on like a house on fire, and we just chatted for hours. And that was the night that we were kind of like dissecting your business and all the moves you are making. And we kind of just, again, joined the dots. And it was kind of like one of those aha moments, well, you joined the dots. Because people have known me for many, many years, and when I told them after, because initially we wrote, and I still got up my wall somewhere, we said, business travel, life coach, we're like, lol, you know, you're just a business coach? You know, just a life coach travel in there. So I called myself a business travel life coach until somebody said the word pleasure to me, which, like, capsulated it, which was crazy that there was a word that existed for what I'd always done. But I loved, yeah, I think sometimes when you meet like a stranger or a new person, you kind of tell your life very quickly. So it was a very abridged version of the journey. And then I just sort of happened to mention the rebrand, and that's why we clicked initially. Because I think we were talking to Anita seek, and it was you, me, we're like, just talking brand, and we're like, yeah, brand, brand, brand. Love it when people get get what you do, or get your background, it's always so fun. And then I just said offhandedly, so then I'm gonna do Emma Lovell, and then I could do, like, master classes about how to host profitable retreats. And you were like, Whoa, no. Like that, that's not a master class. That's a program that's, like, high ticket. And then we sort of went from there, and then we talked about a few things, and then I was just like, oh, I need to, like, redo all my mess. Like, it's not a rebrand, it's not just like, Emma Lovell, here's the company. It's like, I'm changing what I'm doing. It's a repositioning, yeah. You were like, I said I need to do my messaging. You're like, yeah, babe. I

09:33

was like, This is so much bigger than I thought. And we still did the initial. I still did the initial. Here's Emma Lovell. And I think in a way, because we were, we didn't know what it looked like. And the year has evolved like so quickly evolved, and I'm so glad that I didn't invest at that time, because it would have had to change, because you need to have that clarity, like I was writing something yesterday about with a rebrand or repositioning the business owner, the business.

10:00

Leader needs to bring the vision and the leadership to the rebrand process. If you don't have that, you actually can't reposition or rebrand, because that is, you're setting the direction of where the business is going and how you envisage that to end up in three, 510, years time. And if you don't bring that, it's literally like, where are we aiming for? And so sometimes that just needs to evolve naturally, or it's, you know, percolating and connect the dots for yourself, or have those own aha moments to go. Yes, this is where we're taking things. And so like, Where, where, I guess that initial it

10:39

was almost just a renaming at the time, it was really starting to work as Emma Lovell, the colors shifted. I guess the imagery just got a bit more elevated. But my initial thought was to continue doing the work that I was doing.

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I had no intention at that time of bringing the travel in, you know. So the business significantly changed. And so I think that's where it was, like, myth or mistake, myth busting or mistake number one was like, really, it was renaming. And like, we were in a group, and somebody's coming and going, like, oh, Beck, Hughes our friend who's a brand specialist. Well, was in there, and she was like, the person's like, Hey everybody, what should my business name be? And she's like, I'm rebranding. What should my business name be? She's like, um,

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it's a hey, you know, and I think once you've been through it, you know, what an exercise it is. But there's so many misconceptions, and I think people so much think about the color or the photos or the name

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without actually understanding what actually a rebrand means.

11:39

Yeah, a lot of that comes down to, like, I see there's like three versions of every business. It's who they are. And if you're a personal business or personal brand, or a business with a personal name, or whether you're a small business with a team, or you're a large organization, there is this who are you, and it's your beliefs, your purpose, your personality, even what you do your business model. Then there is who they need to be to win. So that's around positioning and that competitive approach. So you can't just show up as all of you, which is lots of information. You need to try and find that real, competitive version of you. And then there's the how do people perceive you. So there's like these three different versions of every business, and it's finding what that through line is, and it's finding where there is misalignment between those three versions, and figuring out what the path is to connect them up. So for you, it was also figuring out who are you as a business, you were a business, then separating it into a personal brand and a business brand with the retreats,

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what do you need to be, to be competitive, and what's that competitive positioning, competitive edge, point of difference, and then how do people perceive you? So it was kind of trying to connect all those dots. And we did an amazing exercise, like bit further in the process where you maybe, I'll say you made me you maybe did these stories. And I was like, I was so not there for it. I was like, You were quite busy at that time. Are you away when you're Safari parking, yeah. And I was trying to switch off, and I don't want to do this, like, you also made me stop posting, which, like, yeah. Hurts my soul. Yeah. Like,

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fine. And then I did it, and then we got the most amazing feedback and so much clarity out of that, but just the kindness and the feedback and the truly getting to understand how people see you. Because I just you, people say to your comment here and there, but it was like, the words that came back and that kept me like, but you're all these things. I was like, please answer one thing.

13:42

And it was just, it was truly heartwarming, like it was so incredible to see. So I think you get the opportunity, like to receive that feedback was such a gift. And thing that probably people go awry with, or companies or businesses go awry with, is trying to do it this themselves. You cannot see the wood for the trees like you need someone to pull and dig this information out of you, and at times, bless you live very reluctantly,

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you know, yeah, yeah,

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um, because it's big work and it's

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deep work, and it's so lovely when it starts to come together. But yeah, I just had no idea what I was signing up for. And so anyone going through it now, I'm just like, and it's just no nothing on anyone. Like, it's just, it is just a big process, and I think it takes longer than you think, yeah, and my realization was only once we had, like, launched it, like, probably the week that it actually finally came out, was like, Oh my gosh. I've actually never done this before. Like, I've never done a complete branding exercise. My business has just always evolved. Baby university student who got an ABN to and to taking what I got, and I.

15:00

To being a soul, from a sole trader, freelancer, is a very different position, going to a trust, to going to, like, creating a company and and having, yeah, this personal brand, like that separate, like, it was just a lot of it was like me. Then there was like no, the business. Then there was like, no, no. Now my personal brand, no no. Now my business, like,

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in out, in out, shake it all back. Yeah, self. I don't like I invested in my website, but it took me 10 years to invest people helping me with my business, everything else I did before myself, or flopsies, or like, yeah, like a photo shoots and stuff I do text for them, and they do, which is wonderful. I'm proud of that. But to do what I want to be doing in the future and to command income I want, but also the audiences, yeah, places I want to be, you have to invest. Yeah, it's really like, it's not great to say, but people do judge a book by its cover when they see a brand.

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And those first impressions and how someone comes across is really important, and it would be nice to say that that's not true, and that we all look to the soul and heart of a person,

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and we might do after we've met them, and, you know, started to engage with them, but at face value, before you've actually gotten to know the person. We do make these judgments, and a brand really helps to shape that perception about and the perception that you want to create, and how you need to be positioned

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in the market or compared to competitors, or just how you need to be to win, basically whatever that means for you. And it's wonderful when you see it starting to land, like I even one of the things that someone's given me feedback, and we haven't done the proper exercise lib's going to do working with Emma 2.0 later this year. So then for rest and receive so we did a rule like we've done it kind of just because it was such a big exercise doing Emma, I created the same, you know, asking myself, am I, is this insane that I'm creating, like, launching this brand, rebranding, positioning at the same time as the company, but like, inevitable, like, I couldn't not do it. It just retreats. Didn't fit under Emma Lovell anymore. It became bigger than that. It needed its own place. And one of the great things was the week that we did do the launch, rest and receive went live as well, and it was like, I was such a relief. It was like, oh, it's got somewhere to live. Yeah, it has its own home. It has its own it's its own entity. Like, I just felt such a relief. But one of the feedback is, like, that the font needs to be more luxurious. Yeah, it's, like, a simple thing, but I and I don't see it, I don't think they're like, you're, you are a luxury brand. And it was really nice that somebody went to this retreat venue, and they were like, Oh, I'm going to tell you about it. And I was like, Oh, that's so nice. Thanks for thinking of me retreats. You think of me. And she went, she said, like, it was good, and was lovely and stuff, but it's not for you. Like, it just wasn't like, to your level. And I was like, Oh, wow, how wonderful that. That's, we are perceived as a lot of beautiful feedback. Yeah, we are perceived as an elevated brand. And that was, that's that was even six months ago, yeah, that rest and receive even lived on its own, that both me and my your the Emma level business and the rest receive are perceived as elevated brands, yeah. Well, you always pick beautiful locations. You've got a really good like, the price point really as well the experience the other fellow people that are there at the retreats both

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starting out the business, it makes total sense just to put it out there in a kind of DIY version, and just see how it naturally evolves, because you don't know where it might be in six or 12 months time, and you'll have all these other insights that you've gathered like that, that sort of feedback from that person, which will help form the strategy. So yeah, I mean, if in any kind of startup space, like especially in any kind of service based industry, I would always just say, get started, as opposed to, don't go through the process and spend money and time with the strategist and doing all the things,

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just get out there and validate the offer and validate the positioning and get some feedback.

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You just do not know you don't have the leg. Don't know what you like, you don't know what you want to do. Like, you know, like, you think you're putting this out. You think that people want this, and you're pushing it when people are asking you for this. And it took me a long time to listen to that too. I'd be like, here it is. Here it is like that and

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that. This is how we want it to be. And then it's not till we get that feedback from you gotta make sure it's from the right people, like the right ideal audience, not our family or friends or people that aren't our ideal client. You.

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Yeah.

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But if you can get that kind of feedback from your ideal client, it's amazing, yeah. And I really loved, like, you know as well. There have been two people who were on the book journey, like, the whole way through, and you initially informally, but then formally were, and I just, like, sent you kind of an early version, and you were like, actually, like, reading it, and, like, actually taking bits, and you were saying things to me, or you'd include and I was like, Oh my gosh. Like, your presentation was like, I was like, oh, that's exactly what I want to say. It was like, yeah, baby, you wrote it in your book. And I was like, Oh my gosh. Like, you're actually reading things and using things. But the thing was, like, you say a lot of stuff, and you do a lot of stuff when it's presented back to you in a structure, and you also identifying, one of the really cool things that you identified was like, you know, in terms of positioning, was like, my the unique position that I have, like, people can't catch up to me. Like, you know, people that I'm sure there will start to be, wait for it, but people to come out with this, I'm doing this pleasure thing, or blah blah pleasure, or they'll do their own version. And I'm like, Cool. And someone even said they're like, oh, there's this email and it mentions pleasure. They're like, copying you. And I was like, Oh, bless you. Like, no, no. It's been around the words, been around the term has been around the travel industry for years, but the fact that you think I own it

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and that you know, like, so it's like, when you recognize that you like, No, all my experience added up, even though I'm something new, like you just in the packaging of it, yes, yeah, in terms of the living of it, or the been doing it for like 15 or so years, like, the travel running and running a business while you're traveling, like, it is actually all that experience that gives you that sort of positioning of the pleasure coach, or being able to kind of combine all those things together. And like, there will always be people that are better than us, that have done more than us, but you have that unique combo. Yeah, it was, and to see that, like you literally, again, did a diagram.

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So cool.

22:02

I don't, I think there was, yeah, I felt really, seen, I think such a really beautiful thing. And it's just this big work that, you know, and you're now working with, with one of my dear clients and lovely friends. And, you know, I just sort of gave her the thing of, like, it's, you're in the messy middle, like it is challenging going through it. You do do the work you have to give. You have to, you provide the you know, because you can't. It's not up to the strategist. It's not up to a brand. Anyone who works in brand guy was personal brand coach. You know, it's not up to me to create your brand. We're not creating the brand. We're, we're, it's like drawing out. Like, isn't it? It's like pulling together and joining the dots, yeah, making it up. Yeah. I think that's the thing too. Like these, you're exactly right. Like, when I will present strategy to client, one of the first things I say is, there is nothing new in here, I am not going to blow you away with some new information or something out of left field like that would be the worst case scenario. If I present this to you and you feel like, Where the hell did this come from? Then that is like the opposite of what we're after. Ideally, it should just feel like home, it should feel like, oh, you should sort of feel like you sit in it and settle in it. And all the things that I'm presenting back to you are your words. They're your thoughts, they're your beliefs. And I shape them in to give them meaning, or to kind of like, I suppose, sharpen them into a focus and see where the dots are, or see what overlaps and where there's connection. But like, yeah, everything that I presented in that deck to you, I've taken all those words and those meanings and just condense that into a message that is that means something in like, a very sort of condensed way, yeah, and it's

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like I said, being being seen and coming home, and even though we've only just done a very, very, very light sort of, just to put it somewhere, like even what we did with rest, to receive and just clarifying that, like, like I said, I felt like home. It did, it felt and we had challenge in terms of the visual that the website was delayed, the actual visual design of Emma level was delayed, and that I did find that very, very challenging.

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The gift of it was it gave it to time to do the photo shoot, which I was like, even up to the day, I was like, What the hell are you doing? Like, I spent so much funny. I've done so many photo shoots. We have a ridiculous amount of photos. Yeah, point on that. But, um, you're like, No, like, and I was so upset, you again, got the toddler like, I was so upset to push it back. I just, I just wanted it done. And I was talking about it like, yet to that point where you're.

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It's like, you know, those skills, yeah, out there, I want to be doing the thing, you know, we did that, and I'm so grateful, because it was such I just came in with such a different energy. I came in as the pleasure coach, but in all the things that I've invested in over the year, brand strategist, the stylist, I had a personal stylist,

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you know, the knowing the graphic, like, where the things were going to live, like we could actually see where it was, like, this isn't

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something needs to pull this, yeah, and that through line, like you said, that imagery, but going in with those intentions for that shoot, it's like, this is what we need to get another shoot in April. Because the thing, the only thing we're missing, which was there was no way in hell I was doing it that day, is now the interaction. Yeah, the photos, because I work with people, I need the photos in that style, in the blood style, with the people. So bringing people into it, so we're doing consult at the shoot is then focus. The intention is consulting, showing me doing the work, yeah? But I couldn't believe it, yeah. It just brought it all together. And the only frustrating thing is, like, people like amazing photos, and you're like, it's

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like,

26:12

yeah, yeah. But they stood for because we had the strategy. I was able to give that to the photographer. This is what you want to achieve, this is where they're going to live like and I think sometimes, as well, people start with the photos. And you can do photos for a brand refresh or boost or to give you some new ideas for messaging, but you do not that is not the start of a real that is kind of like the end, the end execution part. And I think, like, for you, it really did just, it was that last piece of the puzzle. It kind of like brought everything together visually.

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Yeah, I think they're beautiful. Oh, they are. And then you you know, so versatile. Get to use them so much. And I just, you know, like I said, it was just that, you know, and it look, it is no sugar coating it too. Like, if you do it well, the brand investment, it's an investment, an investment that can take you will take a year or two to to see the benefit, like it's going to exponentially, but it's not. I think the frustration I've seen with people who've done rebrands or repositions in the past is that you've done all this work, you've worked on this for months, and then you go over it

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cool. This is going to everything. It fix everything. It's so good. It runs like it's lovely and wonderful, but doesn't mean like the bank roll, just like, Yeah, that's right, beautiful. Let me pay you all my money, a rebrand or a refresh, or any of, whatever you want to call any of that is just the start line, like, I think it feels like finish line, because you're just like you're crawling over that line by the end of it, because you've had to do so much. But it is like, you don't rebrand to rebrand. You rebrand to solve a problem, to solve a challenge, or to make the most of an opportunity, and that rebrand is actually the starting line. It's like, now you have set that new position, or you're starting that new chapter, and you've got all this strategy and this positioning behind you. Now you're going to go and do the work. Now you're going to do the marketing, the engagement, the whatever tactics or strategies you're using.

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Yeah, it's not the finish line so, and I think that was my stress in the first few weeks after a new cat. B, like, Babe, it's so much time, like, I just we focused on that we were, like, very strategic for those initial few weeks of release. Had all these assets. I had all these shiny new pages. I had all these beautiful assets that have been created. And now we're at a point where it has been a couple months, and I'm like, Okay, guys, we need to, like, to my team, we need to be making sure we are utilizing these wonderful thing and making sure that it is consistent. But you were like, this time, like, using this like, I was like, there's so much stuff and like, there's all these wonderful messages, but like, I felt like had to do it all. Like, that day, yes, yeah. Get it all out there. Say all the things, yeah.

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Back to it. And what I learned from you is this, like that education. And when you reposition now, you're re educating your audience on who you are, yeah, what you're about. And that just does take time, and it's great to have that initial like awareness of, like, Oh, look at her shiny over here, and new and that's fabulous. But then to learn that it's what they need, yeah, that's going to take a few months. And I only share this to prepare people like, Absolutely, just so worthwhile doing. Like, just, just huge, huge. I can just see such a great future and such a great vision, and there is so much more clarity, but it just is. It just takes time. Yeah, it's an investment of time, money, energy, yeah, and you really have to work with the person. Yeah. Has to be a collaborative experience. You can't kind of.

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Like, dump and run and just expect them to create magic. But you also can't be so in it that you're not willing to step back and see the bigger picture and let them and their expertise, whoever you're working with, to do their thing. So I feel like, for me, it's definitely like a really collaborative process, especially early on, where it's kind of like, you know, I wish there was some kind of invention where I could just plug my brain into your brain, and I could just siphon all that information out. But, you know, that's part of the workshops and the conversations and the questionnaires to gather all that stuff.

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But yeah, it's gotta be a collaborative process, for sure. I just want to acknowledge how much work you do. Live like you give so much internet's going weird. Hang on. I want to say this nicely, so let me

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okay. We're back.

30:52

I want to acknowledge how much work you did, how much you invest, how much you personally care. Like I felt very cared for. I felt very like that you actually interested and wanted the best for me,

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as much as I like to move quickly. I think the evolution and the time was needed.

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I just think to be able to have a place for my business to live, for my brands, to live for me to grow into and young and emotional to be seen

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like I just

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it's been like, it's a lot of years of work and for someone to recognize and to see The potential in you

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and to believe in you so much, like you gave more more,

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yeah, way more than you know, like the investment was that so 100% work at, I know behavior in voices with love, because you gave so much. And the book, honestly, would not have been on time without you, the brand evolution without you. And I'm so excited for our work to come, because you are such an instrumental part. I cannot do rest and receive without you. And

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yeah, I just anytime people ask me, like, what do I need to do? Or how do I do what you do? I'm like, Just get a brand strategist and preferably Live me off, like, just please, because having somebody that you were like my anchor to come back to, like you the compass. I'm using too many analogies, like, just keep bringing me back to and it's so funny that I ended up having a compass, and I would love to use it a bit more in my visual brand, because it is like, just keep coming. You back.

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So

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thank you so much. That's beautiful. I'm just like, I love how a lot of that isn't even like any kind of like revenue, tangible kind of business thing that's actually like your experience, how you felt, like, I'm really thankful for that. Hun, thank you. I I do get fully invested,

33:08

like I want to see my clients succeed, and oftentimes they do have a lot in their head, and it's being that objective person. And I love that idea of that anchor, of bringing it back and kind of like the North Star again. I'm also using those mix analogies, but like, it's sort of like in any kind of, I think maybe in any kind of project or relationship, to have that anchor, like even sometimes it can be your partner, or it can be a friend, or if you're, you know, whatever you might be working on in your personal life, having that anchor or Yeah, so thanks, Hun, that's really lovely. Well, the other thing you did, which was like, this isn't the right way, was like, when the brand came out, we went to have dinner to celebrate, yeah, had the most enormous, stunning bunch of flowers for me to say, congratulations. And you also then wanted to buy me dinner. And I was like, I know, like, this is the wrong way. I'm like, I'm supposed to be thanking you and but you just wanted to celebrate me. And I just, and I've had to work on my business is called rest, and receive in yet still, I was like, I need to receive this, and to to get to celebrate it, because you do do so much work. So I think as well, my tip would be to make time

34:29

feel the relief, yeah, to acknowledge the the journey and the challenge and the exhaustion of this huge process, which I just didn't realize what I was entering, what such a big process, and now recognizing, upon reflection, why it was, and then, you know, to celebrate that, you know. And you said, it's a starting point, I think it's like, oh gosh, the same the book, you know, is a lot of analogy with the book, you know, it's but it's like the book is finishing the book and getting in your hands. It's a celebrity, but it's.

35:00

Also the starting point, yeah. Now the book takes on its own life, the same with the the brand. I know what I want it to be, and I know what I think it's going to be, but the way that people interact with it will also determine the direction. And yeah, yeah, absolutely, yeah. I know. I just Yeah. It is such a milestone. It's probably one of the things I

35:20

missed on my own rebrand, because I was just like, felt like I was in it for so long. I just again, also wanted to get it done,

35:29

and probably didn't stop to celebrate it enough.

35:33

But it is a journey, and I think I don't know, working with you, one of the things that just made it so easy is your authenticity. And like, we weren't making anything up. We weren't trying to shape you or anything like that, like if it was already there, and I think other people see it as well. So it was actually just quite, it's just like this, quite easy to sort of channel that into the strategy. Yeah,

36:05

thank you. Well, we are going to celebrate. I'm treating you to a spa day. I've said this, yeah, I'm down for that. The W we are going we needed a block out the whole day because you stayed on anything with the white robe and like slippers, I'm there for 11am to 5pm baby, we're going to be pretty from our relaxers. Wait. So that is what we're doing together. My and we will celebrate and just so soak all that in. Literally. Please tell us how to find you. You were not only a brilliant brand strategist, but you also got some great bread content going on. So how can we god, yeah, if you like brand or brand, you can go and follow me. I'm on Instagram. It's Olivia muir.au

36:49

if you're on the Facebook, same one. Also on LinkedIn, I think it's Olivia dot Muir, you'll see me in blue. My brand color is like this beautiful sunflower, kind of periwinkle blue.

37:03

I do put up baking content, because that's my other love. I would say I'm a brand nerd. I love brand. I love all the things of brand, and I believe it's truly one of the things that a lot of businesses are missing, and is what will actually help them go where they need to go.

37:22

And I also love baking, and I love food.

37:26

And I was kind of hesitant to bring the food side into my online sort of world, because I'm a pretty private person, just because I'm like, life, life is just life like no one wants to see what I do during the day. And also it takes a lot of effort. I did a whole day of recording stories for a whole process of my sourdough. And I'm like, this is, this is exhausting. I couldn't be an influencer too much. But look, people are loving the bread content so, and I enjoy putting it out there. So it is a bit of it's all brand and a little bit of brand. There's a great there's great analogies and metaphors as well. Yeah, you can, like, play into that, your dad jokes, yeah, yeah, fun with it. Also food. People bloody love food and you i It's not my love language. I love joining in and eating, but I also love somebody just doing it. So, yeah, being my foodie guide, I love to see where you're eating. Food is an event. For me, it is like, whether it's at home or out, it is something that is considered an event, bar day, and then you can decide where we're having, yeah, restaurant, the amazing restaurant, yeah, yeah, all right, I I love you. I'm so grateful. Love you too, and you know, just gotta like accountability, drop this on you live. It's just come on our first podcast. But stay tuned. I am, yeah, be sharing and celebrating when she does. Thank you so much, Sam. Thank you for listening. Lovely one. I hope this has inspired you to dream big and start creating a life you love today, if you love what you're hearing, don't forget to follow and rate on Spotify and rate review and subscribe on iTunes. It helps other awesome people to find this podcast and get motivated and inspired as well. Want to stay connected, come and join the live a life you love group on Facebook or connect with me on Instagram. Emma lovell.au the same as my website, but all the details are in the show notes. Lovely. I'll see you next episode for more inspiration, motivation and freedom, seeking. Now go out there and live a life you love. You.