Why did I write this book, now - with guest host Bec Chappell

(EDITED) Why did I write this book, now

Tue, Jul 23, 2024 10:58AM • 43:35

SUMMARY KEYWORDS

book, travel, business, emma, love, people, podcast, talk, writing, life, told, retreat, lovely, write, trip, years, break, journey, days, friend

SPEAKERS

Emma Lovell

Emma Lovell 00:01

Do you want to live a life of freedom and adventure? Are you wanting more than the daily grind? Me too. Welcome to the Emma Lovell show, a place where we talk about living a life you love. Now, I'm your host, Emma Lovell, and my number one value is freedom. I've spent the last 14 years running a business and traveling the world. And now I take my husband and toddler along for the adventure to it's possible and I know you can create a life doing what you truly love as well. This podcast will inspire, motivate and encourage you to go after your dreams to create a life you love until you get now don't wait for a time and or someday in the future. I'll be sharing episodes weekly about how I harmonize business travel and self care. I'll also bring on incredible guests to share their journeys, wins the challenges and how they're creating a life they love. Let's jump in and get dreaming. This is a space for you to manifest a life you love. I would like to acknowledge and recognize Aboriginal and Torres Strait Islander peoples as the first peoples of this place now known as Australia. I am grateful for the continuing care of the land waterways and skies where I work live, listen, learn and play. From here on you can bear country and from wherever you are listening, I pay my respects to the elders past and present. Hello, and welcome to today's episode, it is a little bit of a different one, because that's how I like to roll. And it's a bit of an exciting time with lead up to my book launch, the official release is going to be on the 21st of August. So pre orders are available now for my book, The Art of pleasure, which is all about how you can travel the world, make money and live a life you love. I am just Yeah, it's a bit surreal. It's going to happen. And I wanted to share a bit more about behind the scenes. I don't mind my voice because it is going. But I thought if I do an episode, like this intro, it's going to be very rambly. So I decided to get on the fabulous back chapel, who is a marketing expert who's a guest of the podcast, a friend of the podcast, and a dear friend of mine and business colleague. So she's a fabulous talker. We talk all the time and could talk underwater. We try to keep it to a limit. But she is going to interview me about the book writing process in a little bit of a lead up to the book coming out. And so you can hear what it's like to write a book, what it's like to get a book out into the world and what what's this book that I keep saying book book book about all about? So you can grab a copy at Emma lovell.au forward slash book. And you can listen to this episode with a gorgeous picture Apple asking me all the questions and learn for yourself. What is the art of flavor

03:09

do you want me to intro you? Yep.

03:16

Emma, welcome to your podcast.

Emma Lovell 03:19

I love being a guest on my own podcast. Thank you host back chapel.

03:24

I love hosting you on your podcast. It feels like like there's not much pressure because it's not my podcast. I love it.

Emma Lovell 03:31

I always do hijack it back for a second. Please can you in your own words? Who are you back? And why the hell have I asked you to introduce him to interview me today?

03:41

Well, okay, I'll give you a quick brief intro. I am Beck Chappell. I'm a marketing strategist. And I was lucky enough to meet Emma in my very early days of starting my business, and she has been such a huge part of the journey to have cries to about whether it's business, personal life, whatever, to go on holidays with how good to retreats. And I've definitely

Emma Lovell 04:03

even work trips, work, work trips, like the trips, definitely

04:07

leisure trips. And you know, you have been such a huge part of my business journey and I'm incredibly grateful for you but you've seen my business transform, you've helped me on that transformation and as a person you've also helped me transform to and that's what I'm gonna say about me, which is the worst intro ever. But it's all about it's how it's all about you here though. And, and but I'm excited because I get to interview you today about something that I have known you've been it's been in the works for a long time that we've been talking about it and I think this was always your journey. I mean, I've seen you also transform from you know, lovely comms into Emma Lovell, you name Wow, amazing. Lovely by name lovely by nature, and it has been an absolute honor watching your journey to and seeing where you've landed now and the work that You do now because it's in a space. It's so exciting. And no one else is doing it the way that you do it. And I am going to pass back over to you and say, give us your little spiel about what you're working on at the moment. And then I'm going to intro why we're doing this episode. So tell me about you, Emma.

Emma Lovell 05:15

I'm Emma Lovell, and I'm a blender coach, which means I help people to travel more, and make money and live a life they love now, so I'm sick of this. One day, someday in the future, I'll do it later retirement sort of thing. I just think we can, we can do it now. And you can start to live, we should be living now. And you know, whether it's travel or whether it's leisure, or whatever you love doing, you can be doing more of that. And I just think we all subscribe. Even when we run businesses to the nine to five, or to the work, work work then play model, I think the play and the leisure and the rest needs to be more consistently throughout. And that's what I'm helping people to do is to just to see what's possible to see those opportunities. And so I'm bringing my 18 years of travel my 15 years in September, business experience and a combined them. So that's blazer is the art of combining work and travel. The artist and I've written a book called The Art of bleisure. And so sharing my travel hacks, work hacks, life hacks, and my many, many lessons slash mistakes that I don't want people to repeat or have to go through 15. Yet to see if they can if I can fast track this for you. I will. Yeah,

06:41

I absolutely love that. And you've stolen my thunder, I was gonna say that you'd launched a book, come on. I'm sorry. I'm so proud of you. Because I know that this book has been in the works for quite some time. And I'm lucky enough to be on the journey of it. The Good, the Bad, the Ugly, because we know that writing a book is not all easy. And I think that that's a you know, a very big misconception. And I absolutely love that you've landed on bleisure I think it is so you from the minute, every time I talk to you, I get absolutely shocked by the more stories that you have of the travel that you've done. And the you know, the fact that you're a tour guide. Like the thing I think that sticks with me the most is like the story that you told me about base camp and I will never forget that story. And I'll never forget where I was when he told me that story. And I was just like, What the hell like who even are you I can't believe you've done all this cool stuff. And I think a lot of people that probably know you in business, know you from lovely comps and might not know this, like incredible backstory that you have this book, I am so excited to read it and to be at the launch in Sydney myself, I'm pumped for it. I might even have a wine and I'm off drinking. There you go, I'm going to like not I'm going to have a wine with you. We'll have a champagne together because it's it's huge. And it has been a while in the works. And what I really want to delve into today is really questioning you and getting from you why you wrote this book. Like why is it important? And I think that's my first question for you. Why did you write it like, and I know that it's been in the works for some time, and it's taken you a while to land on the bleisure thing. And I think it's perfect. I love it. But yeah, give us a backstory.

Emma Lovell 08:14

Well, I thought I'd write this book when I was 19 because I was to Lulu. And I've always feel like Gosh, I'm in such a high achiever. And I'm like, Oh, how am I not done this already and berating myself, I can remember in 2012, for writing myself because I was so behind not writing my book, and less so one of the first people to buy the book, Joanna Baghdad or had written her book, and kinda was like this time, like, 12 years later, we did it. But I had a really lovely thing. And I have included it in my acknowledgments that somebody told me in 2014 that I was gathering experiences. So 10 years ago to be told you gathering experiences it will come on, but right now you're just gathering experiences. It just gave me such an ease. That yeah, the book I would have written in 2000. And oh, gosh, what year was that? Seven. When I got back from traveling, it was a very different book to what this is. And it's got elements. I thought it was sort of like a how to travel.

09:10

Can I pick you up on something when you just said you said when I got back from traveling is if you've stopped that's not a thing. Maybe you have not stopped traveling, so I'm gonna pick you up on that. Sorry.

Emma Lovell 09:19

It was a gap here. So yeah, that's the thing is right. And that's what I talk about in the book too, is that people just think there's only one way it's like, Oh, I've missed my chance. I didn't travel when I was 18. There's no or the only way I can do extensive travel or do the the volume of travel is if I do this massive year long trip or I'd have to quit my job and do all this and I was like no like, there's so many other ways to travel and I'm at a stage in life where 10 days to three weeks especially with a kid is a great amount of time and you can do a lot or you could do a little but you know there is time over the years to do it. And we saw with COVID people just saving up saving up for years. So this one amazing trip, and then it got wiped out. Or we hear unfortunately, so many times people have this this life trip plan, and then they get cancer. Yeah. And then they told they can't go. And what happened in my family last year was my nephew was diagnosed the terminal illness. And but you know, along with that my grandmother died, two friends died in the space of a month. And a friend had died the December before, like, in space of nine months, having just grief, grief, grief and was like, you don't get the time that you think you're going to get. And the book just started in my hand is like book book book book, like it became urgent and had been this bubbling thing bubbling thing. And every time I saw an author, I kept saying, It's not the time it's not the time had been told by psychic as well. It's not the time, and then it became like you feel compelled. And then so for some people, it seems like a really quick thing. But I committed to it in August last year, in earnest. I started working with a coach in December 2023. Really writing probably writing like February or March. So writing writing in earnest was three months. But you know, it was content that I'd had over the years, like my speech, I read a speech in March, that was 12,000 words, you know, that's a quarter of what I needed for the base of the book. So I had a lot of content. So I think people really, you know, you might even get to this, but how long does it take and all that? It's, it took? It took 18 years? Really? Yeah, write this book. Yeah.

11:34

And I love that because I think, really, really important points that you just brought up, like the fact that it's not, you need that experience, I think to to write a book like you and you need to be able to write a book, that's not just a book for the sake of writing a book, you've written a book, that was you had a and I think life does this to you, right? Like it will tell you when it is the time for something until you're ready, you will know that because the book that you've written yet 22,007 Oh, my God, you're writing it as a baby like, there's no, you know, like, there wouldn't have been the same volume of experience and also wouldn't have been the business, it wouldn't have been the bleisure book that you have now. And like gravel and

Emma Lovell 12:14

targeted it really my age group. And to be

12:17

fair, you fulfill that need with an excellent blog and an excellent podcast, like you got that message out there anyway, which by the way, you can all go find them as old podcast about travel, and all of the things like all of those things still exists. You've sent me blogs on, you know, that you've written on Singapore and stuff. And I think you definitely did what you needed to do at that time, in different ways and in ways that were really conducive with actually what the market wanted as well. So I'm glad that you didn't write the book then. And I'm, I'm thankful that the universe said to you now, and it was now because I think that especially going through grief, and it makes you realize that yeah, life life can be incredibly long. But it's also incredibly short. Like, you know, some days I think, man, today's dragged and then other days, you're like, Oh, my God, the whole of 20. Yeah, like, we're now in July of 2026. For my baby, it's terrifying. And it's I love also the fact that you're re imagining travel, because I think people have kids, and then they think they're tied down. And they can't do stuff because it's expensive. And, and you know, it's just what I've loved watching with you is that you've brought Finn along for the journey. And I think that that's something really rare and I see it in pretty much all of my friends and I hope they listen to this because epic, okay, you back. But I've seen a lot of my friends and you know, even my family, people that have had kids, they just feel stuck. And I think that that's a real shame, because your kids are going to experience and remember the experiences that you give them as well. So talk to us, I want to kind of delve into this like what it's like traveling as a family like how is how is I guess your perception of travel changed since Vinnie has come along? Yeah,

Emma Lovell 14:00

I've included two book chapters in the book. And it was funny because even doing a speech at UTS about the alternate career path and how I combine business and travel. I didn't really leave out the traveling with kids bit, but I'm glad I included it because the girl came up to me afterwards and she said that she'd be about 24 You know, recent graduate. And she's like, thank you so much for including that bit because I'm so scared about what my career like can I have a career and have a child? And yeah, I will have to give up all those things. And it's like, it's just that I'm not telling you can do it all at once and then it's all going to be dandy. Like I've said I would actually have rewritten that chapter as don't a couple of weeks ago when I was in India with but having that moment of of ah doesn't would not does not make up for then a few days later sporting a tiger in the wild with my baby like you know that though that is fine. We're far greater than the pain of a long flight, you know that people focus on the negative and learn from that. But also they change so quickly that anything you learn, you relearn, but that happens at home as well. And so I've got traveling with kids. And I've also got the traveler mindset as a chapter. And it's like, maybe you're forced into a situation like my brother was where something they love was taken away, which was more extensive international travel. But I think we forget that travel doesn't have to just mean, like, we've got, I don't travel as much as you and they're just talking about massive international trips, travel is driving down the road, the first thing went interstate three weeks after his born because my husband booked the tattoo. And so we're like, Well, gotta go. So we went drove down to Ed and which is in the different states. So he went to a different state three weeks after he was born,

15:55

he gets more and more time, but I have to tell you,

Emma Lovell 15:57

that's travel, you know, and I think people mistake you know, like, going in seeing a new area, going to a room that I hadn't gone to our local art gallery, but then they had the Lego exhibition, which I love, and I thought he'd enjoy. So we went, That's travel, I think people just think of you we have to really, yes, I'm really trying to reframe, and redefine what travel means. And for people, and just to give you that, like, it's about experience, it's about connection, it's about seeing the world with new eyes, and nothing forces you to do that more than having a child, they just, you see things so differently, and it's beautiful. It's slower. It's, it's better.

16:42

Yeah, cuz I think, I think as like, non tied, like as like, not tied down, but like as adults without like, the responsibility of a child, you do just whip out a ball and chain. Like, hey, I'm not saying I wouldn't want a boy ball and chain like, you know, it's just if that's an option, how good but I love the concept of like changing your thoughts around travel, too, because I've got this thing that I did a lot during COVID. And also through my divorce. How do I become a tourist in my own town? Right, like, so what are the things that I want to say that I want to be able to say to someone, hey, when you come to Sydney, if you don't do this, like you're really missing out? Like, what are the things that I haven't done in my own state? But I'm also incredibly proud. I've seen more of Australia than most people I know. Because most people like, oh, gotta go overseas and like, you miss what's in your own backyard. Right? But yeah, so I love that whole reframing around travel. So what else can we expect from this book? Like, what else? I guess is like, what should I expect? When I pick it up? Smell the pages and read it for the first time? What am I? What do you think the key takeaways are? Well, I'll

Emma Lovell 17:43

just go on to that partner point as well, because I think people we talked about kids, which is an obvious one, but I do actually have the book is a big actually answer to the you can't, I have been told you can't. And this book is saying you can. And I can just watch me. So it's like, if you ever think you can't just look at me, because I've done it. I've had to forge that path. And I've had to challenge that throughout. And it was really sweet. My cousin, like my mom's cousin. So he's like, 60 said that to me the other week. And he's like, my kids look at you. And they're like images, fines away. And it was such an honor to hear that feedback. And he's gonna buy the book for all three of them and my three of his kids, and it's like, yeah, because I did I have had to fight and push and challenge in. So writing it brought up a lot of those challenges. Again, they say, my kinesiology so whenever people write books, she's like, Oh, here we go. Because you really have everything that you have. You know, and even with the book, I've been told, you can't write it that way. Or you can't have it like done this way. Or that's not how books done. And I was like, I don't ever do things the way they're done. Like, just watch me. And so it's been nice to show people they can or have people say, I see that you can. And even with partners, people say well find ways that I can't travel because my partner or they say to me, I was mad. Think about all the travelers like hey, what do you signed up for Buddy? Like,

19:16

you're not? Yeah, 100

Emma Lovell 19:18

He likes the brand. But you can find any reason why you can't? Yeah, there are so many reasons why you can't, why don't we focus on what you can, what you can do. And that was another lovely thing that I got from my nephew. And from my brother and his wife's approach was like, let's not focus what he can't do. Let's just find ways that he can and find the ways that you can and so I think that's what the book is and a guy came up to me at the ETS talk. And he said, what I'm hearing from what you've said is that you give things a go you know, that you like but people have made up their mind already. Once I have kids. I'm not going to travel anymore. Yeah, I'll once I'm born House, I've got a mortgage, I can't travel anymore. Once I got a full time job, I can't travel anymore. And I'm just like, bullshit. It's a science or programming. It's a mindset. Yeah, it is. Yeah. And it's a conditioning. And it's actually if someone's saying to you, you can't, they can't or they don't want to. Yeah.

20:18

And I think like, a lot of people are very quick to put their shit on us. And especially when your children and you growing up in that environment, or you're hearing it constantly, it's really hard to break the barriers around. I think we're all grown up with it, like, especially, especially millennials, right? Like, I think the next generation will be curious to see how they approach life, right? Because they're, they've really been given the opportunity to rethink about things. Whereas like, our generation, we really were told to live in a box. And we were told, like, work hard by house. Good.

Emma Lovell 20:52

But then when you started, yeah. But when you start to do anything, oh, but why are you doing that? You know, it's constant. You need a security. You need a job. Yeah,

21:01

you need a house. You need the backyard. You need the like, and it's really Yeah, it's really fascinating. Like, I actually had chat with a girlfriend this morning when we're going for a run and that's exactly what she said, she's like, you know, my, my grandma's still asking me what I'm gonna buy a place and I was like, let it go. Like, maybe that's not your path, right?

Emma Lovell 21:21

Hey, lovely. I want to open the doors to incredible opportunities for you on an all inclusive luxury retreat exclusively for people who are ready to live a life they love. I invite you to join me for five inspiring nights in sensational SriLanka for the rest and receive retreat, hosted from second to seventh of November 2024. by yours truly, Emma Lovell, I asked you to disconnect your senses and immerse in this exotic culture while you reconnect with yourself. You get to share this luxurious experience with 12 incredible people, while forming connections that last a lifetime. I really cannot undersell or overestimate this incredible retreat and the magic of going to a place to give yourself space and time. I want to share it with you. And if you are interested, then please head to my website. Emma lovell.au/srilanka Retreat. I'd love to see you there. And I'm happy to chat. If you have any questions whatsoever. Please take this opportunity to come along and join me in stunning SriLanka. And I love that my grandmother, I didn't know how to talk to any of my other cousins like this. But with me, she said, You know, I'd say something about I don't know what to say, just like you've got time. Like, just like, you know, you're running your business, and you've got things to do. And you're traveling. I mean, she said at one point, just like, you've got another two years until you need to be married two years. Free to find time, when but, but I really loved that. Yeah, despite the generational gap, she understood what I wanted, and the way that I want it to work, there have been people in my life who have backed me, and have understood me and who have been in my corner. Even if it's hard that hugs, they haven't they've, they've seen it and they've championed me at the right time, so that when those you can't came, I was able to answer them. And I just think that that guy got the great message of it. It's like just give it a go. I want to show you in this book is don't You don't have to do it the way I've done it. But you certainly don't have to do it the way that we've been told that the path goes, you can find your own way. And I'm giving you a bounty of opportunity, a bounty of options. So many hats, so many tips, take one or two, Apply one or two, and your life's gonna change. One of

23:50

the things I love about you, me is that you are a force like I would never have the higher and I look, you and I have sat down and worked on your strategy before he be like, Yeah, I'm not gonna do that. I'm like, I'm never gonna, because I'm also a big believer in doing things your own way in the way that feels right for you. And I, even if I'm like, Hey, marketing strategy says you shouldn't do it this way. I always really respect the fact that I have a real human sitting in front of me that has their own shit and has their own business that they want to build in their own way. And I think if you discredit that, like what a shame to not capture that person's real essence and also their power, and I think one of the things that I know is powerful for you is this concept of I can't, and I love that that's what you drew the book into because you are a force and I would never ever say or am I couldn't do that.

Emma Lovell 24:40

We do it to spite you. You're like, oh, Emma, don't go to the Hunter Valley for a weekend away. Don't you really shouldn't be like, watch me back and I'm taking him with me.

24:53

Like Bucky because I actually wanted a weekend away and that's why I convinced you to do like a toddler.

Emma Lovell 24:57

You just need a psychology major 100 base The better I can get every country in the world better I can.

25:06

Yeah, but I love that. I think that and I think actually the fact that you, you grasp onto that rather than seeing it as a negative, because I think it's actually a beautiful quality, like, you know, we're taught that competition or we're taught that that is actually a bad thing. But I actually think when harnessed the right way, it really does drive people to do incredible shit. And my point to this is back to the book, I have watched you and spoken to you as you've been writing it and heard the frustrations and, and you know, and heard you talk about like, Oh, hi, everyone says, I can't write it this way. And I've just loved the fact because as soon as you said that, to me, I was like, what? You can write it however the fuck you want. It's your book, like, but that's my take on it, by the way, my swearing?

Emma Lovell 25:47

Well, I just think that people have you don't know what you're doing the first time. And this is the giving, you know, like you said, I do start new things. I do try new things so often that I'm constantly creating recreating the wheel. But I have tried to do things other people's ways or the done way, and it just kind of kills my soul. Yeah. And what when people see you and understand you and your good friend, Tara lad, though the friend Caroline, they're like him your last minute kind of gal like your father under your seat, like, not that I could leave a new 90,000 manuscript 90,000 word manuscript to the last minute. But, you know, knowing that I'm kind of a late night, you know, person or a, I don't know, you know? I'm a sprinter. More of a marathon runner. Yeah, yeah. And so I just think, and I think the first time you're doing something, you just got to do it no matter how you get it done. And so just, I think, allow people their process. And yeah, like, say, look, here's some things that might help you. But I knew I just had to get it done. And however, I got it done. And my gosh, the second time you'll learn, but I think there's also always going to be a challenge. There's always going to be a hurdle that you can't anticipate, yeah, metaphor here. But, you know, I know people who've written three or four books, and each time there's something different. And so I don't think anything I said, they say birthing a box, like birthing a baby, and in the same respect. Yeah, there's just no matter how much people tell you, you just cannot, you're gonna have to go the journey yourself. And when a matter of what people have said, you can you have to go through it, you have to experience it, in the only way is through. And so it'll be amazing when I get to hold it. But like, just just Yeah, I don't know. It's just a process and you kind of have to strap in for the ride. I don't even know if this was answering or commenting on a question. I

27:53

think it's a great answer. Because I think I think

Emma Lovell 27:55

there's a lot of people who are writing the book, publishing and having it in your hands, very different. I have been writing two other books, I have six chapters of them. One of them might get published, the other one will never get published, getting it to publication. And then that's even I've got a book on my desk here. It's actually under keeping my laptop up is a book called look, it's your book by Anna Featherston. And at times, I jokingly said, I'm reading a book about writing a book, like that's the thing, right. But it has helped so much, because even in that book, the writing part is like, two chapters. Like so much of the book process is distribution, layout, concept, getting it to even the point like once you know, your writing, you know, like, people could go, oh, wow, she wrote a book in three months. And as our friend Kate toon did, but that's because the ideas were mulling for so long. And now, I do have the skill of writing so I can write fast. I was never worried about writing. What was the most challenging as a self doubt? What to get in what to get out who's on your team? Who's going to help you? Who has the skill set to help you to get it there? Because I knew I couldn't do this alone. Yeah, it's just too big a project. Yeah. And it's so new. And so getting the help getting the right help the right time. And then my job is not done yet. Like once this book is in my hands, the work begins and I think a lot of people misconstrue that too. You've got to go and remember that bad boy. This book but yeah, this is when the back steps in two years they say to us, you got to be willing to talk about this topic. And and keep pushing it because it doesn't matter if you have a publisher, a distributor, amazing. All these P publicist. Ultimately the responsibility to sell this book is mine. Yeah. And if I don't push it and I don't promote it, and I don't show up for it, it will not be a success.

29:48

Yeah. So I've got a few things I want to touch on that you talked about and the first one is like what to leave in what to leave out because obviously as much as it's your book and you want to write it the way that you have and and not stick to this beautiful box that we're constantly putting in society, you still have, obviously the psychology of readers, right. And it is also about them. So like there's a, you know, obviously in the book world, like any editor, author, whatever, they'll tell you that actually, the book is for you, but it's actually for your audience. So how did you find that nice midpoint of what's for them and what's for you.

Emma Lovell 30:23

I got two people cut to gave me this advice. To people gave me this lovely advice. And you, you know, you saw me when I've right in the middle of this, I think I got told early on, there's a point where you need input, and you need people to discuss things with you. And there's a point where you need to go into your cave. And when I was, I knew when I needed to step back and stop talking to people about the content of the book, because I knew what I wanted to do. But then I got told by these two other authors and ones a book coach, as well. The first manuscript is for you, your first draft, which we call a shitty first draft, or it's gonna be first draft that Brene Brown says, which just means it's your first draft. Ultimately, it's going to go through with go through two rounds of revisions with an editor, like, it's going to go through multiple versions, but that first version is for you. And when I got that permission, that I just then I had the freedom to go. And as long as I knew that I forever have that first 90,000 word manuscript, because within a matter of days, I'd send it out to people. And they helped me call it back 10,000 words. And now the editor is probably going to is we'll, we'll get down to the 10,000. Again, so, but I'm okay with it. And I actually thought I really, really struggle with that editing process. But because I have that first manuscript, that's mine, I'm a lot more removed. So if you're writing a book, you have to just write that first version for you. And however it right whenever you want to say don't worry about, I was told to think about the reader at all times. And I was like, I just really found that difficult. And then when I got that from other people's that yeah, this was this is for me, this first version. And then I can think about the reader or somebody else outside of me will help me think about the reader. And I'm not egocentric enough to go oh, you know, so stuck in my head like that. I'm like, No, it has There have been things I've fought for. And there's been things that I'm like, if it makes it a better book, it's fine. And I'll use that content in other ways. Like you said, I've got blogs, I've got newsletters, I've got podcasts. So I'm like, Oh, I have all of that now. But there are some things that I'm still like, no, to be into in integrity to my story and to what I intend the book to be for the audience that has to stay. Yeah,

32:45

yeah. I love that. That's great advice, because I think I received that first. That advice as well, because I was like, Yeah, fuck yeah, I want to write a book like years ago. I wrote I've written a lot of it on it'll never get published. It was a book 100% for me. And then I started writing another one, none of the marketing related by the way, but once again, and I even just hearing you say that I was like, yeah, that second book was still for me. It was stuff that I needed to process and it's almost like long journaling, right. But I think you know, when you when you're so set, because it has Okay, so here's another question for you. How did you come up with? How was this what you landed on? You're like, this is what I have to write the book about? Like, obviously, there was things that were happening in your life. But when was the point that you were like, pleasure. That's it?

Emma Lovell 33:29

Yeah, I had a dinner with a friend, a new friend. So business person I met. And you know, when you first meet somebody, even someone you meet on a plane or something, you give a very abridged version of your life. And then I sort of offhandedly said, Uh, now because I'm under my inner level brand, and the reason I call my podcast, the Emma Lovell show is I can then change and talk about whatever I want. Whereas if I call it the travel show, it's got to be about travel or the brand podcasts that had to be about branding, whereas if it's me, I have a topic but I don't I can change that. And I got told that by coach years ago and I finally took the advice anyway. And then I said I'll and then I can run like a masterclass about retreats and she was like wool, wool wool. That's more than like a little $79 masterclass, that's serious IP that's high end, and then just rapidly talked about it. And it was like, Oh, wait, I gotta change my messaging, don't I? And she sort of helped me see the dots of and it was also our friend Kate toon, who asked me, you told me to bugger off. But how do you manage to travel so much and still run your business? And I was like, Oh, wow, this is actually something that people don't do. I didn't see I didn't Well, you can't see your unique gift. And I've said this for a long time with personal brand. People think they've got to have the one thing or niching is one thing, but I think niching is a unique combination of things and so bleisure The combination of business and travel and the very way that I do it was my uniqueness that it's not a corporate travel company or it's not travel for work. It's like, no, there's like so many ways that you can make it happen. And it was having that mirror. So I think when you have a mirror somebody you talk to, and then you finally hear the words back, a mirror or an echo, if we will then. And yeah, that was it just sort of in so it was weird. It's like, Oh, I've been an expert all, but I didn't see it. And that's what I do have done for my clients. I help them see the clarity. So live was a brand strategist ended up helping me with my brand this year for Emma Lovell. And then it makes sense. I had been told by psychic, there's a business book and there's a travel book, it was like, oh, no, it's a. And there was an article I wrote years ago, I get a mention in the book, but it's, it was how I travel the world and run my business. It's a book, I thought it was gonna be called how I travel the world run my business. But that was the tagline. That was what you originally told me it was gonna be called. Yeah. And then it became, you know, in the coach I had at the time sort of said, as well, it's no, it's more than the business. It's about make money, because I have a chapter called diversifying income, is the gift I have is that I make money in a fun, you know, and it's not limited to business. There's many ways that I make money. Yeah. And that's, then it's not limiting to other people, too, because people could easily go, oh, yeah, but I have a job. So I don't need this book or run a business. I can have this book or have other businesses physical. So I can't read this book. And it's like, no, because you can still make money. There's so many other ways to make money than your job. Yeah.

36:35

I yeah, I love that. Because you really are challenging the norms. And I think like

Emma Lovell 36:43

that you really are challenging.

36:46

In general? No, I think I really do think that because it's it's funny, like, especially back when I was in corporate, it was like, I get my full weeks every year, how am I going to spend them like, and it is such a I mean, look, for some people, it works really damn well. And like, there's no denying those people. But I think there's a lot of people now that are like, I don't want to live my life like this, like, my time here is short, I want to see shit, I want to make money, I want to do it in ways that are different. Like, I want to think outside the once again, the box that society has drawn, like told us to stay in. So I absolutely love that this book is this book exists and that it's coming out very soon, and that you can buy it already, you can preorder it, you can come to your, you know, the launches and things. I'm very excited for it. And the last question I want to ask you, because I think you know, we've spoken quite a lot today. The last question I want to ask you is, if I pick up this book, what is other than I can? What is the thing that I like, you want a reader to take away? Like? What's something that, you know, like, why should someone be pick up this book? Like, you know, because I think people need to, and I think, you know, what would what would make me want to pick up this book and change my life.

Emma Lovell 38:01

It's take a break. Take a break before you break before you physically mentally, emotionally, spiritually break. Yeah, because we are just in a time of burnout, from all angles, from personal from business, in work in everything that we just are burning out. So much more and so overloaded. Yeah, but again, people think of the break as the four week holiday or the one week holiday, and I'm like, literally take the afternoon off, I'm gonna go get my nails done his elbow, you know, just walk outside, you know, like, take a break, take regular breaks. A night away is so refreshing. Being in a different environment. It's so refreshing taking a break. It's up to you how that looks. It can be as little or as long as you like, but it has to be regular. And like you said, some people get the corporate thing will work for them. But and the four weeks I'll annual leave is fine. But there are so many people who are sitting on 60 days of leave, which is a risk for a company. They're sitting on so much leave because they're just waiting for that trip. Or like give yourself these mini breaks. They are just a game changer and take a rest take a break. Because you don't need to break or have a tragedy happen in order to start doing that.

39:31

Yeah, I love that. Don't wait for something that's it's like I actually wrote myself the other day is and life got two ways of serving you change right? Like it's either it's going to change around you and you're gonna have you're gonna be forced into it or you can look at your life and decide to change yourself and I think the latter is way nicer. And I I love the point to the 60 days because we get stuck in this mindset of Oh, it's my bucket list trip. Like I remember I had a girlfriend, literally we were 29 And we all went to Europe together, we went to Oktoberfest, and she was just carrying on about how this was a bucket list trip. And I'm like, Are you dying? And we don't know about? Like, I was just blown away by how she was talking. Because I was like, your language is so restrictive. Like, you're literally saying that this is the last big trip of your life and you're not even 30 Like, what the fuck is gonna happen to you?

Emma Lovell 40:21

Well, no, I think it's been on my shelf by Kate Christie called The Life list. Yes, exactly to that. And I will I will get Kate on the podcast we booked it in. But you know, I brought that up with with my brother and his wife and his son, it was like, let's reframe this because bucket list has a we know the connotation of a bucket list. Why don't we have a life list? Even when, even with that terminal diagnosis? It was like, let's position it as a life list. What What does? What would he want to do in his life? What? What could you do in your life. And when you position it like that, it's so much more inspiring than my time is taken. And, you know, and me having to say things like you don't get one day, you don't get Sunday, you don't get in the future. Not everybody gets that gift. But give yourself a large list and bring those type bringing that wave forward. India's on people's bucket list and they want to do it in their 60s. You know what India is hot. India is confronting India's Got a lot of steps. So I wouldn't recommend doing it a lot sooner. And hopefully, like you and me, it'll blow you away. You get to get back in. Don't wait till you're 60 7080 which I see a lot of people doing. And you don't get to enjoy it in the same way.

41:42

Yeah, it's true. I love it like we've lived now. Right. I love it. Thank you, Emma. Thanks for coming on your podcast.

Emma Lovell 41:48

You can go back. I am a native host I love Yeah, because I otherwise I just talk into the abyss. So it's really nice to talk to them. And thank you. Thank you for trusting me as well and coming with me and I've loved seeing your growth and it's very weird. So I knew that you were in your early isn't business because I think you're likely just been doing it forever. But I guess I've known you the whole time. Yeah,

42:11

yeah, it's been a journey. Thank you for being on my journey. And thank you for entrusting me to be your podcast host today. I don't take that lightly. I'm I'm very grateful for

Emma Lovell 42:21

a look at us. We got we're under the hour. We could talk for we really

42:26

100% 100% I'm so excited. I'm proud of you. And I know that this book is going to change people's lives. And yes, you may cry. Cry, I can't wait to see you on the first of September and drink some champers with you and catch the train because I'm going to need to thank you.

Emma Lovell 42:49

Thank you for listening lovely one. I hope this has inspired you to dream big and start creating a life you love today. If you love what you're hearing, don't forget to follow and rate on Spotify and rate review and subscribe on iTunes. It helps other awesome people to find this podcast and get motivated and inspired as well. Want to stay connected. Come and join the live a life you love group on Facebook or connect with me on Instagram. Emma lovell.au The same as my website. But all the details are in the show notes lovely. I'll see you next episode for more inspiration, motivation and freedom seeking Now go out there and live a life you love